Wednesday, January 1, 2020

Jordan Peterson - A Guide to Speaking

In this video, A Guide to Speaking, Jordan Peterson explains his approach to speaking to larger audiences, as in giving lectures or presentations. He seems to be talking from his own experience as both a lecturer and a public speaker, so many of his suggestions aim at performances at the higher, more advanced levels and so may not be achievable for very young or inexperienced speakers. Nonetheless it is good to know how to eventually reach high levels of performance whatever your current speaking level.  

I have identified the main points he presents in the order they are presented in the video, but added my own thoughts and explanations to elaborate.

1. Know the subject / build a reservoir of knowledge.
If possible, subject knowledge should be learnt in different ways, whether through reading, listening, discussion, observation, experience, research, tests etc. The more breadth and depth you have the more you will understand how things fit together and how best to structure it for it to make sense for any particular purpose or audience. This will gain you credibility as a speaker.

2. Select a dozen (multiple) stories to engage your audience. Stories get your message across to the audience in a way that they can connect with. People prefer to hear stories and anecdotes over listening to hard facts and figures. 

3. Organize your speech around solving a problem.
If you can solve people's problems in a way they can understand and appreciate, they will listen. The three most quoted reasons for giving presentations are: to inform, to persuade and to entertain. With these in mind you might inform your audience how to solve their problem, persuade them that this is the best or only solution, or entertain them well enough that they want to try your solution.

4. Arrange your stories as a journey for your audience to follow.
The dozen stories you select are there to elaborate on or illustrate the key facts of the presentation and may create an even larger story, as a meaningful anthology.

5. Talk about what you know or have experienced.
Along with solving the audience's problem you build credibility in their eyes as you talk about your involvement and experience in the subject. You are not simply passing on knowledge, you are offering insights, shortcuts, recommendations etc

6. Speak to the audience and observe their feedback.
Speaking to actual individuals in the audience rather than the whole group not only provides you with feedback but also helps them to feel engaged. You are the only speaker during the presentation but non-verbal communication is taking place all the time. Observe individual's responses and react positively to that.

7. Provide meaningful facts.
Select facts that help solve the problem and achieve the goal of the speech then elaborate on those facts with the stories you choose.

8. Allow the story to unfold, like a novel, an adventure.
The process should be an adventure for you as well as your audience. Having in-depth knowledge of your subject and a well-prepared framework to place your facts upon allows some flexibility in the story telling. Presenting around a framework rather than to a script can be an exhilarating experience that provides new insights for the speaker as well as the audience. 

9. Think on your feet.
The opportunity to explore ideas as you encounter them has the potential for disaster as well as far greater engagement. The speaker who knows their material inside out might be prepared to try this approach. The audience will be more engaged as they feel greater levels of excitement from you and become part of the adventure as you discover and explain new connections and insights.

10. Don't use notes. 
"You'll never do anything spectacular if you use notes." Remember that this advice comes from a high level speaker and everyone has to start somewhere. Nonetheless, when I give advice to novice speakers I encourage them to not memorize the speech word for word, or rely too heavily on  notes. Key words and a structure in note form can act as a guide while allowing a much more natural delivery with far higher levels of engagement with the audience.

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