The purpose of this post is to raise awareness of the basics of the communication process so that you have a clearer understanding of what is involved when producing and delivering web content.
Developing great content for your website, blog, or social media requires, amongst other things, a good understanding of the communication process. Even if you are an expert in your field, without well-developed communication skills your ideas may not be fully understood and appreciated. The many negative comments left at this marketing video clip on Facebook show many readers are confused and frustrated by the content. There may be a great product to invest in but the comments suggest few are willing to pursue the opportunity.
In the posts you produce you are aiming to communicate information and ideas to your audience for a particular purpose so you need to be sure who they are and what that purpose is at the preparation stage.
Consideration of audience and.purpose is an important starting point for any communication. Awareness of your target audience and your purpose in creating your web content determines the level and quantity of the content, as well as the style of language and other forms of communication you use. Your product or service knowledge helps create your content, but your awareness of your target audience and your purpose of communicating determines the how, what, where, when and why.